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"I love the exhilaration of a fashion show or shoot!
The energy is intoxicating! Call times make a certain amount of stress inevitable but when the model glides down the catwalk or steps in front of the camera it makes it all worthwhile"


The Orange
British Academy Film Awards

Christopher Kane SS08 & AW08

Matthew Williamson Fashion Show in association with Vogue

Lancôme Color Designs Awards

Central St Martins MA and BA Graduate Shows

London Fashion Week for Central St Martins MA Students

Jeff Banks fashion label launch for Debenhams

Fashion in Motion with Central St Martin’s

The American School of Fashion Graduate Show











In my job as Course Director for BA ( Hons) Fashion Design at Central Saint Martins College, I have worked with Amanda Bell on both fashion shows and studio photography.She is both extremely creative in her approach to her work and totally professional. Whether she is working on her own for a photo shoot or leading a team for a catwalk show, she works swiftly and with impressive cool. The Central Saint Martins Press Fashion Show (which presents the collections of graduates to the world’s press and fashion industry) is extremely complex, the atmosphere is electric and back stage organisation of the highest order is paramount. Amanda copes with any situation such as models arriving late or quick changes with good humour and calm efficiency. Before each show, I worked with Amanda to define three or four different “looks” to compliment the student’s work and she was really inventive in suggesting new directions and had an incredible knowledge of products and how the achieve the best results whether the” look” was edgy or a reworked classic. In photo shoots for projects she brings the same positive attitude and creative aesthetic to devising strong looks which complete the student’s designs. I love working with her!

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